Lead designer for the complete redesign of St John's Frontline Ambulance, the 'Gen 2.0'.
A custom cafe racer I designed and built from a 1978 Honda CX500.
The Moto Fan Club
Garage Cafe Race
Cafe Racer Lovers
The Modern Motorcyclist
The Biker Collection
Cafe Racer Central
My Master's thesis "Rethinking Refrigerated Containment: a new vision of refrigerated exports", took a holistic, practice-lead-design exploration of transportation systems, supply chain and logistical infrastructure involved with the export of New Zealand primary meat exports. This project explored and questioned the status-quo of New Zealand's meat exports and infrastructure. In response I offer a visionary non-traditional concept which I hope questions a traditional industry.
This thesis documented my research journey and findings along with ideation and my creative problem solving approach to this project. With the help of a good friend, Lauren Wepa, we complied a encompassing document which followed the same design language as the physical counterpart.
"To establish the layout and overall visual tone of the book, we based it on two key principals, asymmetry and balance. This again was reflected in the design component of the project and was aimed to be visionary and non-traditional approach to the project. No page is symmetrical in layout and achieves balance through asymmetry, accompanied by opposing type orientation influenced by container typography. This document aims to take you on a journey, from research to design proposition, highlighted through the carefully crafted blue tonal palette; starting with a deep blue and finishing with a bright blue." Lauren Wepa.
You can view the design component here: Masters Project
Rethinking Refrigerated Containment:
a new vision of refrigerated exports
You can view the accompanying thesis here: Masters Thesis
During my time at Action Manufacturing, I played the lead role in rebranding the newly merged companies of Action Motorbodies and Kia Motorhomes to Action Manufacturing LP. This included a new website, digital publications, visual media and print.
This research driven project explored aspects of 3D printing technology in today's society. The project was undertaken in 2013 for my final year at Massey University - Bachelor of Design with First Class Honours.
I've been lucky to have been awarded with a few awards over the last couple of years. Listed in chronological order.
The brief for this project was simple. Design a seating unit that can be easily transported.
Having an existing background in traditional wood working, I wanted to challenge traditional carpentry practice in furniture design. I began exploring strategic deconstruction of the timber legs. This allowed the material to be manipulated far more than conventional methods. As a designer this was very intriguing when applied to flat pack furniture.
The final solution can be flat packed for transportation. To assemble the unit, the legs are flexed and slotted into the seat. The precision cut timber legs retain pressure when flexed and are firmly held in place, eliminating the need for fastenings. The project was constructed entirely from recycled New Zealand native timber.
The design was also selected and exhibited at the IMM Design Fair in Cologne, Germany.
A very quick concept design for the 2015 Google Impact Challenge. Consisting of two custom built 20ft units featuring ISO standard container corner castings, solar panels and all terrain levelling legs. This self contained Mobile Medical Clinic for The Fred Hollows Foundation would provide life saving eye surgery to remote locations through out the Pacific.
During my time at Action Manufacturing I led the project of branding the sub-brand 'Omni Panel'. A composite building material which was used in the construction of almost all our automotive designs. The branding was aimed at businesses looking for a composite building material suitable for use in a huge range of applications.
The branding included an interactive website, email signatures, business cards, and various print media such as flyers and stickers for material samples.
I am constantly in the pursuit of further learning and education. Here lies the education and courses I have completed to date.
A collaborative project with Sam McCafferty and myself for the Oakley Disruptive by Design competition.
"As Industrial Designers and skiers we appreciate freedom of expression within design and on the mountain. Growing tired of our inability to truly find the perfect ski, hindering our mountain experience, we set out to solve the problem.
We wanted to challenge the current trend based market, opposing superficial or minor changes in profile and graphic year to year. We aim to create an honest product which fully exposes its design and construction releasing the rider from the prerequisites of trend and fashion.
This project utilizes parametric CAD technology to create a system which allows the customer to modify their ski design to cater to their riding style and terrain. By first selecting 1 of 3 preset profile styles, riders can use intuitive sliders to modify parameters such as length, side cut, binding position and flex pattern. This system is accessed through Oakley's international website.
Once selections have been finalized by the customer, data is sent from the CAD system to the CNC manufacturing facility where the core is shaped and external materials are assembled including carbon fibre, nylon top sheet, base materials and titanium.
The materials and manufacturing methods used creates a unique aesthetic inspired by the raw component properties and natural formations. The cell like structure reveals the true personality of the ski, unique to each rider, not unlike the fingerprint.
The resulting product offers a tailored experience unparalleled by any other ski available."
I acquired this Healing 10 speed bicycle from a friend who used it to travel around Wellington in the early 80's. It's condition was less than ideal, coated in rust, broken spokes, pitted chrome and blistered paint.
For this project I wanted to bring the bike back to life with some modern touches. Where possible original parts were rebuilt and kept, however some components such as the shifter cables, rims and saddle needed to be replaced. I also built a set of curved wooden handle bars from Fijian Teak and Mahogany. These were pressed and laminated, then carefully hand shaped into an even circular shape. Stainless steel rings were then rebated on to the ends for added protection to the wood.
The rest of the components were carefully stripped down to every nut and washer, chemically cleaned, polished and reassembled with fresh grease. The frame was hand sanded and polished to reveal the un-rusted steel hidden underneath and resprayed with Acrylic Lacquer.
This project’s focus was to develop a more sustainable and user customiable personal headphone. The ear pieces encase 35mm drivers and wiring. These can be separated from the headband by unscrewing the stainless steel mounting screw. Multiple headbands would be available and can be customized by the user. The headband is constructed from hardwood veneer and laminated with organic plant resin using vacuum lamination technology. The plastic body is injection moulded recycled plastic. If any of the components fail they can be easily replaced and are fully bio-degradable.
This brief was to design an exhibition stall for the IMM Cologne Design Fair in 2014. The exhibit booth is 12m2 in size and suited to young Industrial Designers.
The criteria was to be: low cost, utilize the small space well, suitable design language to compliment my work, be simple and effective, and have a natural feel.
The concept I have developed utilizes 3D printed concrete panels as the main feature of the exhibit. The shape was inspired by sea shells and has created a natural, tactile feeling surface.
The project was detailed to the method of construction, assembly and cost of the exhibit. CAD work was drawn in Rhino 3D and rendered in Keyshot 4.
A quick, simple and hands-on weekend project. Machined and laminated hardwood timber bread boards with some simple edge detailing, finished with a few coats of danish oil. Timber is a mixture of Fijian Mahogany, Kwila, Ash and South American Mahogany. All reclaimed timber.